December 1, 2021by Element IP

As part of the “Go For Real” anti-counterfeiting campaign, the National Crime Prevention Council (NCPC) and the USPTO released a series of ads informing younger buyers and their parents about the serious dangers of buying fake goods. The ads are designed to counter a dangerous escalation of counterfeits that are cheating consumers and causing serious injuries and death, hurting U.S. businesses, and funding organized crime. The ads are viewable here.

The campaign is especially focused on stopping fake electronics, cosmetics and personal care products, and sports equipment. The ads—which show the purchase of a counterfeit gone disastrously wrong—are being rolled out to more than 2,100 television stations, social media, electronic billboards, online gaming, radio and music services, and other innovative ways to directly reach teens and tweens.

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by Element IP

Element IP is a premier boutique intellectual property law firm. Created specifically to service the needs of users of the US patent system, our firm combines extensive experience in patent procurement, counselling, licensing, post-grant proceedings, and litigation with innovative technology and staffing solutions to provide clients with high quality work product in a cost-effective and efficient manner.